World in Beta Version: How Tehnology is Changing Consumer Behaviuor
Darko started working in Google in 2011. Initially his responsibilities were online advertising business development in Slovenia than he took over business development of third parties in Adriatic region. Since October 2013 he is Head of performance in Google Adriatic. Before he joined Google he was senior strategic marketing and development executive in two of the leading regional CPG and retail companies, and managing director at GfK Slovenia, one of the top five global research consultancy firm. Darko is also a start-up co-founder and has experience leading post acquisition integration. He dedicated large part of his life to strategic marketing management, product development, multichannel marketing and ecommerce. In line with recent technology advancements he tries to understand the impact of technology on consumer behaviour and how underlying business models eventually change. Darko presented his work and experiences at numerous conferences and business events in Central and SE Europe. Recently was elected to become president of the board at Slovenian marketing association. He earned his Master degree in strategic marketing management and consumer behaviour at IMB MBA, University of Ljubljana.